RFP help with picking the perfect marketing automation platform | Marketing Automation Canada

As a Marketer, you know the value that Marketing Automation brings to a business, helping to supercharge company growth, marketing and sales. However, choosing the wrong platform for your business can be a costly mistake, setting back a company years with a fixed contract.

COMMON OVERSIGHTS WE SEE ARE

Tool too complex for day-to-day users at the company
Tool too limited/restrictive to support business needs
Conflicts between existing CRM and potential Marketing Automation Platform
Price of marketing automation platform or version of platform doesn't make sense from ROI perspective
Marketing automation tool not supporting custom CRM objects
Marketing automation tool not syncing with specific TechStack of company
Existing Marketing processes difficult, or not possible to automate using chosen tool

platforms we service

Navigating the pros and cons of each platform can be a daunting task. At MAC, we have worked deeply in all the major Marketing Automation platforms for a wide range of companies, both big and small, and across various industries. With such a vast array of experience under our belt, we are confident that we can help you choose the Marketing Automation platform that is best for YOU.

OUR PROCESS

Marketing Database Segmentation

1. Learn about your
company, team, goals, and processes
Marketing Design

2. Discuss how various
Marketing Automation Platforms compare
Marketing Automation Nurture Strategy

3. Provide a final recommendation, based on discussion. Complete with one-sheet summary.
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